Designers and enthusiasts always watch closely for Pantone’s annual announcement to learn which color will shape design, fashion, and interiors in the coming year. For 2022, Pantone selected PANTONE 17-3938 Very Peri as the Color of the Year. This new shade—rooted in the blue family with a violet-red undertone—reflects broader cultural and technological shifts and signals fresh creative directions for product and interior design across global markets.
Very Peri is a vivid, violet-infused blue that appears in nature—from bright bird plumage to lavender blooms—while also evoking the digital hues that define today’s online and virtual experiences. Pantone describes the color as encouraging creativity and a playful, courageous attitude at a moment when design needs new energy and expression following extended periods of social and economic change.
Pantone’s annual choice is closely watched across industries because it guides color trends for fashion, interiors, product design, graphic design, and packaging. The 2022 decision was notable for two reasons. First, instead of selecting an existing shade from its catalog, Pantone created a new color to better represent the cultural moment. Second, the selection process explicitly considered global events and technological transformation, recognizing how recent shifts—socially, digitally, and economically—have influenced consumer preferences and creative expression.
The vision
Pantone’s team positioned Very Peri as a color that bridges the natural and virtual worlds. After prolonged isolation and rapid digital adoption, designers are looking for tones that are optimistic, inventive, and adaptive. Very Peri’s balance of cool blue stability with a warm violet undertone signals both calm and curiosity—qualities useful for brand storytelling, interior atmospheres, and seasonal fashion lines.
Pantone color of the year 2022 implementation
Color forecasts from Pantone have practical effects: they give designers and product teams a coordinated direction for seasonal collections and long-term planning. Many brands quickly integrated Very Peri into spring and summer fashion collections, while interior designers introduced the shade into home palettes, textiles, and accent pieces. Because Very Peri sits between warm and cool registers, it can function as a primary hue, a bold accent, or a subtle complement.
Design professionals have curated palettes that integrate Very Peri in cohesive, accessible ways. These palettes help interior designers, brand teams, and product developers apply the color without overwhelming a composition: paired with muted neutrals for elegance, mixed with fresh greens and mustard tones for nature-inspired serenity, or combined with pinks for energetic, playful schemes.
A balancing act
One of the strengths of Very Peri is its adaptability. It can animate a room or garment when used as an accent, or it can anchor a modern palette when paired with softer, muted tones. For interiors, the hue works well alongside warm woods, cool metals, and tactile textiles, giving designers flexibility to create joyful yet refined spaces. For branding and packaging, Very Peri offers a distinctive, contemporary voice that can read as approachable and innovative.
Wellspring
Wellspring-style palettes position Very Peri among greens, soft blues, and muted mustard tones to create calm, nature-inspired interiors. These combinations emphasize restorative and holistic aesthetics, lending spaces a relaxed, modern feel that still carries visual interest thanks to the violet-blue focal point.
The star of the show
In more refined schemes, Very Peri functions as a striking accent against a backdrop of warm neutrals and soft creams. This approach brings sophistication and timeless appeal while ensuring the color remains the focal point. The result is an elegant yet contemporary palette that translates well across interiors, product surfaces, and visual identity systems.
Amusements
The Amusements palette pairs Very Peri with lively pinks and vibrant accents for a playful, energetic composition. This bold mix is ideal for fashion, youth-oriented interiors, or accent pieces that benefit from a fresh, spontaneous look. The combination celebrates color-forward thinking and can lift mood while maintaining visual harmony.
Overall, Very Peri offers designers a contemporary tool to express optimism, creativity, and adaptability. Whether used as a bold accent, a calming focal point, or a playful partner with lively hues, the 2022 Pantone Color of the Year provides versatile possibilities across fashion, interiors, and product design—helping brands and creators respond to evolving tastes and cultural shifts.